Hiring an SEO agency to design your web positioning is an important step for your business. There will come a time that you need to hire an SEO agency in Toronto to be your business partner. Gathering visitors to your website is always important. But there are cases where it is even important because of its business model. For this reason, you should look for the signs that it's time you hire an SEO expert or an SEO agency.
Signs you need an SEO agency
1. A drop in traffic coming from search engines.
Google is continually updating its algorithm, and sometimes, these changes are not noticeable in your organic traffic. But there are times that your traffic falls dramatically overnight, and you don’t know why. There’s a possibility that you might have been hit with a Google penalty. If you have done something that is considered a bad practice, then it can cause your website to disappear from the first page of the search results. If you are not familiar with this, you will need an SEO expert to help you identify the problem and find a solution. Many reasons can lead to a penalty, and SEO specialists identify them to overcome the situation.
2. Your sales mainly come from organic traffic.
In the eCommerce business, organic traffic is an important factor for sales. Because of this, you can’t afford a drop in web traffic or your turnover will be greatly affected. In this case, an SEO agency will be a reliable investment since it will help you recover traffic and improve conversions. This way, you will recover the investment you make in the SEO agency and improve your digital marketing strategy.
3. Increased workload.
Developing an SEO strategy takes time as it involves a whole series of on-page and off-page actions that multiply as your business grows. Having an SEO company by your side will coordinate your SEO actions and give you better ranking results. It will also enable you to dedicate your internal resources to what you need, while the agency will take care of the technical work.
4. You have a nice website that nobody sees.
This might be a bit exaggerated, but if your website is not giving the results you expected after investing time and money in SEO, then there is a problem. In facing a web design process, the visual aspect prevails. You want your website to be beautiful and attractive to the visitor. But from an SEO point of view, it may not have the right architecture, or it lacks aspects that directly influence its positioning. They will advise you on the most suitable architecture for your site, and help you optimize your content.
5. Not being aware of the competition.
It’s okay to go on your way without copy-pasting the competition, but when talking about SEO, conducting a competitor analysis is of vital importance. Studying your competitors to get better ranked can bring you new ideas or strategies. With the right SEO company like Above the Fold Media, you’ll always be aware of your competitors’ actions to detect unique opportunities.
Finding an SEO company online is not hard, but finding the one that fits the needs of your company is something you must think about. Check this out to find a company that will let you explore your options.