A lot of SEO companies in Toronto do go behind the scenes as the purpose of SEO being, after all, is to optimize your website so it can be more easily found, understood, and indexed by search engine bots and spiders. Some things done by an SEO agency are obvious like reworking your website to improve the layout, publishing new blogs, and rewriting web content. That’s why if you consider working with an agency or if you are working with one, here are the signs to look out if they are doing a good job.
Reasons to see in a good SEO company
1. They hit the ground running.
SEO is a long-term endeavor, and there are foundations a company can put in place quickly to ensure that your campaign starts delivering results as soon as possible. Within the first one to three months, it can include a full inbound marketing and SEO audit on your website, identifying areas for improvement, bespoke keyword search, and revised and updated web content, which is optimized for your chosen keywords.
2. They agree on realistic, measurable criteria for success.
A good SEO company will show you what they are doing by setting measurable and deliverable targets from the outset. Regular updates should follow to let you know about the progress they made for the ranking of your business.
3. They are open about the techniques they use.
Be wary of an SEO company that is reluctant to share information about what they are doing on your behalf or they are being vague. It can be a patronizing attitude, but at worst, it could indicate potential techniques that do not fall within Google’s best practice guidelines for SEO, and it could cause you to lose rankings rather than gain them.
4. They provide professional advice.
A good partner will actively offer recommendations for improvement and tailored to your goals. They will also ask plenty of questions, and it is a good sign. An SEO company may also request access to your social media accounts, Google Webmaster tools, Google Analytics, and your CMS. Once the trust is established, you can grant this access and help in whatever way you can because an SEO company like Above the Fold Media can only help you if you help them first.
5. Your search rank improves.
Over time, you can see steady improvements in your website traffic figures, and this means more people are finding you and making their way to your website. This is a good indication that your SEO company is doing a good job, and traffic will increase as your visibility increases.
6. Your web traffic goes down, but your revenue goes up.
Don’t panic if your web traffic dips during an SEO campaign. Remember that you’re at the mercy of Google’s algorithm, and you will see movement in rankings and traffic on an ongoing basis. A good SEO company will be tracking goal conversions to measure the success of a campaign, and overall, your revenue and number of leads continue to go up, you can take that as a signal that the visitors coming to your website are more qualified and targeted, and efforts are being made to attract visitors interested in your services.
Transparency is important in every relationship with a supplier or service provider. If you want to be updated with the results or find an SEO company you can trust, find out more here and have a team that can help you with your website.