top of page
Search

6 Ways Your Company Can Benefit From an SEO Site Audit

  • Writer: Kayla Howe
    Kayla Howe
  • Apr 30, 2020
  • 3 min read

A proper Toronto SEO site audit is necessary if you want to keep your SEO strategy updated. When you regularly optimize your website, you will see a regular increase in traffic to your website which should increase the number of leads.


A successful business in today's era boasts accessibility among its clients and can easily be found by search engines. If you already own a business website and you've already invested in optimizing it through the help of an external agency, you still need to run a regular SEO audit to prove if your investment is paying off. According to Above the Fold Media, a thorough site audit should help you easily identify different trends to help you maintain high levels of website traffic.




Ways a good SEO audit can help your business website


1.Your Page Cannot Be Found

One of the things in an SEO site audit checklist is to make sure that your site is running smoothly. They will diagnose the status of your website and you'll be able to see if you have any broken links, redirects, or pages that cannot be found. It also shows any other errors that are reducing your website traffic.


2. Algorithms Are Always Changing

Just like most aspects of the internet, search engines like Google are constantly evolving. These changes also lead to some updates in terms of algorithms. A business needs to understand algorithm updates and changes in order to make necessary adjustments to their websites. Failing to do so will likely lead to low website ranking and poor engagements.


3. Monitoring Your Competition

Although an SEO site audit price doesn't come cheap, it will all be worth it once you get the insights about your competitor’s websites, including their strengths to their weaknesses. You will get a good idea of their SEO rankings and determine what keywords they are using. Your SEO site auditor will then determine if you could implement the same keywords into your SEO strategy.


Consider focusing on keywords that are not ranking well for competitors and try boosting your ranking for those instead. When you have a good understanding of your competition, you'll have a better chance of ranking higher on search engines.


4. Mobile Optimization & Website Loading Time

Google is now using mobile-first indexing on all websites. This means that it prioritizes the mobile version of your site before desktop. Google ranks your site based on how it performs on all mobile devices too. The best SEO site audit tool should help determine how fast your site loads because studies have shown 40% of visitors will leave a website if the loading time exceeds 3 seconds.


5. Ranking of Your Keywords & Progress

One of the best ways to know about SEO strategy is to start tracking and monitoring your keywords. A regularly-scheduled SEO audit will give you insights about your website’s overall performance. This means whether or not the keywords that you want will actually work and how you currently rank for those terms.


6. Website Traffic Insights

With the help of a comprehensive SEO website audit and through the use of tools such as Google Analytics and Google Search Console, you will learn about your search volume, URLs clicks, and the impressions that your website is generating. Some boosts on your clicks and impression are good signs. This means the strategy that you've put in place is working.



A powerful Toronto SEO site audit will diagnose and benchmark your website for successes and problems. You'll notice how you're also able to easily identify areas for improvement. Remember, a detailed analysis will provide you with important information about things that you need to include in your SEO strategy, learn more here. Moreover, it helps you fix certain areas you commonly overlook to maximize your website’s performance.


 
 
 

Comments


© 2023 by SociaLight.

Proudly created with Wix.com

Be a SociaLight and  Follow Us:

  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon
  • White YouTube Icon
  • White Pinterest Icon
bottom of page